CLIENT:
Nike
PROJECT:
Nike SPARQ
An immersive digital experience, giving athletes the tools to build
personalized training programs using detailed video demonstrations and
instruction from Master SPARQ Trainers. Now any athlete can receive the same
training and coaching as professional athletes — from anywhere — with nothing
more than an ipod or handheld video player. From the site, athletes can also
set goals, track progress, find Nike SPARQ Trainers across the country, get
an official SPARQ rating, and purchase gear.
View Site >