Client: R/GA
Project: SXSW Social Media Hell
| Social media has taken over our lives. Everyday, we’re bombarded with the opinions of our friends and followers. So we wanted to give these “gurus” and “rock stars” a place where they could thrive: in hell. Introducing Social Media Hell, a mobile site that allows users to unlock the seven levels of hell based on Dante’s Inferno, through tweets and foursquare check-ins. It launched at SXSW Interactive, where players confess their sins by checking into designated locales or selling their souls through twitter posts. A leader board took form, with the top player of SXSW becoming mayor of hell. |
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| Welcome to Hell! Click to enlarge. |
Players unlock levels of Hell via Twitter and Foursquare Click to enlarge. |
The winner being crowned the Mayor of Hell Click to enlarge. |