CLIENT:
Nike
PROJECT:
Training Club
To get young, female athletes training better, we created Nike Training Club, a tool that integrates training into girls’ lives in a fun, social and personalized way.
Nike Training Club is a global, online platform that allows girls to customize training programs and watch more than 70 instructional videos. Girls can also invite and challenge friends to join their workouts, track their group progress and customize an avatar. To give flexibility to girls on the go, we extended the Nike Training Club web experience to an iPhone app. The app provides users portable access to their training regimen, instructional videos, and leaderboard.
Featured on Apple.com and at Macworld, Nike Training Club ranked number two in the iTunes app store Healthcare & Fitness category, and was also featured on Apple’s “what’s hot” list.
Together, the web and mobile platforms have transformed training into a more personal, motivating and accessible experience for girls around the world.
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