CLIENT:
Nike
PROJECT:
Ballers Network
To engage ballers everywhere, Nike tapped us to create Ballers Network, the world’s fastest growing basketball social network. Players of every skill level, male or female, can access Ballers Network online on their PC–or better yet, on the go via their mobile device–to find the hottest games happening in the city. For mobile ballers, game and court info is sent via SMS, so a game can happen wherever they happen to be.
Since public beta release in October 2008, new players join at an average of 100 per day. To date, thousands of games have been played and hundreds of leagues have been formed. Currently, Ballers Network is rolling out a new intramural basketball organization tool on college campuses nationwide.
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