CLIENT:
Pepsi
PROJECT:
Dear Mr. President
What is your message to the man who is about to refresh our nation? That’s the question we asked America. The idea was simple: We’re creating an open letter to Obama for his inauguration and we want everyone to participate. This banner allowed people with webcams to record their message right from the banner, a first. Videos were featured on a YouTube channel and refresheverything.com. The banner helped us gather over 700 video submissions.
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