Client: Giorgio Armani
Project: Drops for Life
| The Unicef Tap Project is an initiative to help bring safe, clean drinking water to those in need around the world. Giorgio Armani wanted to rally others to the cause with Drops for Life. Visitors to the site are simply asked to “like” the cause, and a dollar is donated to the Tap Project on behalf of Armani. Their name is visualized as a drop in the pool, joining others who have donated, and posted to their Facebook wall. A projection of the site in major cities, New York Times takeover, and mobile app helped spread the message further. |
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| People who “Like” the Drops for Life site see their profile name drop into the pool of contributors Click to enlarge. |
The Facebook page helps spread the message across peoples’ networks Click to enlarge. |
The Drops for Life mobile app challenges people to carry a drop for those in need Click to enlarge. |