Client: HBO
Project: HBO & HBO GO
| When HBO asked us to rethink their website, we created a digital platform that engages fans in the brand’s breakthrough storytelling, even after the TV season has ended. The full-screen video immerses fans in their favorite series, sports, and documentary features. Photo galleries, polls, and rich editorial commentary deepen the experience, letting guests get as close as they want to characters and shows. Storyline extensions and other exclusive features let fans connect, share, and debate.
For the diehard fans, a personal dashboard lets them customize site content and features, like bookmarking clips and saving discussions. And the more you participate, the more you become part of the community, also giving HBO insight about what fans want to see. Share and embed tools take the conversation wherever HBO is being talked about online. HBO now has an online destination fitting for the brand that reinvented television. |
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| HBO shows at a glance on the homepage. Click to enlarge. |
Each series homepage features more ways to connect to the show. Click to enlarge. |
Register to personalize your HBO.com experience. Click to enlarge. |