Client: Nike
Project: The Film Room
| Nike set out to teach today’s signature basketball moves to the next generation of young basketball hopefuls. We were tasked with designing an experience that gave aspiring players hands on education on the court. We created the Nike Film Room: part half-court, part green screen, 100% education. Using a combination of green screen technology, HD cameras, and a custom-built computer program to analyze the footage, The Film Room deconstructed the kids’ movements, separating the player with the ball from the background. After performing their move, kids were presented with their very own personalized, 18 x 24” Nike poster starring themselves. |
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| The Film Room debuted at legendary streetball mecca, Rucker Park, Harlem, New York City Click to enlarge. |
An aspiring baller performs a Signature Move. Click to enlarge. |
Players walked away with a Nike poster starring themselves. Click to enlarge. |