Client: Nike
Project: Free Arena
| The Nike Free is a shoe without boundaries, created for every type of athlete. To do it justice, we created the Nike Free arena, where athletes from different sports go head-to-head. At the Nike Free arena, competition comes down to who throws down the hardest. With each match up, the Free community votes on their favorite, deciding if the B-boy threw down harder than the daredevil gymnast, or if the capoeira expert outperformed the human robot. Voters could enter the Free Arena on Facebook to perform a move of their own, and vote on the best user-submitted videos. |
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| The bendable, flexible Nike Free, made for every type of athlete Click to enlarge. |
The Nike Free Arena pits athletes across sports Click to enlarge. |
Visitors vote on which athlete throws down the best Click to enlarge. |