Client: Nike
Project: Nike+ GPS App
| Five years ago, Nike put a chip in a shoe and changed the sport of running. Today, they’re doing it again. Introducing the Nike+ GPS app: Now, runners can join the world’s largest running club by simply downloading the app, whether laced in Nike shoes or not. Nike+ is in your pocket, ready for a run anytime. Running outdoors, GPS tracks your run—indoors, the accelerometer detects movement. Any friend who “likes” or comments on your Facebook status gives you an audible “cheer” via your headphones. And celebs like Tracy Morgan give props based on your performance. |
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| GPS tracks your progress Click to enlarge. |
A color-coded heat map breaks down your run Click to enlarge. |
Celebs and Facebook friends cheer you on Click to enlarge. |