CLIENT:
Nike
PROJECT:
Signature Moves
Signature Moves allows young players to deconstruct, step by step, how their heroes dominate the game. Now, top talents like LeBron, Kobe, Jason Kidd and Manu Ginobili aren’t simply inspiring millions, they’re instructing them.
Pick a position, from point guard to center, and the NBA’s best will guide you through the moves that took them to the Beijing Olympics and will take your game to the next level. If you’re a Point Forward, a series of videos feature LeBron slowing down his split-second decisions and explosive action to highlight the details of his go-to moves. Then, in his own voice, he walks you through every step to put all the pieces together. All along the way, the latest in Nike’s apparel and footwear technology are showcased to a dynamic soundtrack created by hip hop super-producer Just Blaze.
All good drills need to be perfected on the court. That’s why each video walk-through can be downloaded onto your iPod, iPhone or mobile video player and taken with you to practice. The moves that made these greats the envy of legions of fans can now be scrutinized from every angle, from anywhere, in English, Spanish, French, and Russian. Soon, we’ll be adding even more players, and more languages.
View Work >