CLIENT:
Subaru
PROJECT:
B9 Tribeca
To help introduce Subaru’s new entry to the SUV market, the B9 Tribeca, we deployed a multichannel marketing campaign that encompassed a sitelet, online banners, e-mails and interactive kiosks to create excitement and demand. The site, including an online media and e-mail CRM campaign, supported all phases of marketing, from initial teasers to a full blown promotion, The “Be First” B9 Tribeca sweepstakes to collecting names for model presales. The B9 Tribeca site, which can be accessed at Subaru.com, offers dramatic Flash animation that introduces the design and features of the Subaru B9 Tribeca.
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