2023 was the first anniversary of Argentina’s third World Cup, which led to people crowding the streets for a week in a non-stop celebration. It was also an opportunity for Gatorade to join the party.

When you win the World Cup, you celebrate by taking a lap around the stadium, or as we call it in Argentina, “dar la vuelta.” Vuelta meaning lap, spin, turn or twist - like the twist of a cap.

So, to celebrate Argentina’s “three vueltas,” we designed a special, trophy-inspired Gatorade bottle that opens with 3 turns of the cap, honoring the corresponding championship year with each turn (1978, 1986 & 2022) . We then sent it to players and former players of all 3 champion teams, as well as to influencers and sports figures. One influencer even took the bottle to all three cities around the world where Argentina won The World Cup. But the cherry on top was when Messi himself posted the bottle on his Instagram, garnering millions of likes. Goooaaaalllllll!!!!!!!!!!