In Latin America, more than 89 million people don’t have access to basic sanitation, which translates to increased disease and lower quality of life. With statistics so high and a problem so unimaginable, we thought the best way of raising awareness was getting people to experience it. We created “Where is the bathroom?”, a fully equipped apartment for sale, that had only one thing missing. With a simple question we invited people to reflect about the impact of not having something that we mostly take for granted, while promoting Kimberly-Clark’s “Toilets Change Lives” initiative, through which they have impacted 5 million people regionally.