High fashion is an industry of creativity but the e-commerce that serves it is anything but. When Adidas Originals and Moncler collaborated, the standard template wasn’t going to be enough.

An immersive experience fully integrated into moncler.com, is a new way to shop. Inspired by a journey from summit to street, visitors explore the collection through interactive billboards. Through interaction, sound design and commissioned artwork the experience explores the boundaries of content and commerce.

Traffic was up +232% compared to standard collection pages, with a 58% increase in dwell time and over 60% of collection sales came from visitors of the experience.